“From self-funded independent projects to big-name Hollywood blockbusters, the movie industry has embraced social media. Big time. Historically, of course, this makes a lot of sense. Classical Hollywood had the star system and fan magazines. Modern Hollywood has Facebook, Twitter and mobile phones.”
From creating viral alternate reality campaigns to using social networks to build awareness, the movie industry is busy leveraging social media to connect with fans and promote its products.We will explore some of the ways that social media is having an impact on movie marketing and promotion. In addition, we will discuss how this is especially important to independent filmmakers to learn strategies to promote your film or other ventures. Successful social fundraising techniques will be explored. Panel discussion and networking.
This event with be streamed live!